Qingdao International Beer Festival
Between July and August each year, the coastal city of Qingdao becomes a lively centre of international brewing culture when it hosts the 35th Qingdao International Beer Festival. According to the Information Office of the Qingdao Municipal People's Government, this record - breaking edition will run for a full month—up from the fortnight - long tradition—and welcome over five million guests to savour an unmatched assortment of brews.
As Asia's largest beer celebration, it features more than 2 300 beer varieties from over 400 domestic and global breweries. Themed “Qingdao Cheers with the World,” the festival unfolds across scenic venues like Golden Sands Beach in the Laoshan District and the historic Old Town near Shinan District, under the auspices of the Qingdao Municipal People's Government.
Historical Background
Qingdao's brewing culture predates the festival by more than a century, stemming from its German colonial past when the first Tsingtao Brewery opened in August 1903 under an Anglo - German joint-stock company, using pure mountain spring water from Laoshan and Bavarian brewing methods. The festival traces its roots to 1991, when Tsingtao Brewery and the Qingdao Municipal Government joined forces to celebrate the city's centennial—transforming what began as a modest showcase for Tsingtao Beer into an international cultural phenomenon.
By the mid-1990s, giant papier-mâché parade figures, beer-drinking contests, music performances, “Beer Carnival” games and interactive trade exhibitions had solidified its reputation as Asia's premier beer event.
Typical Activities
- Beer tasting pavilions showcasing over 2 300 varieties from 400+ domestic and international breweries,
- Beer Carnival amusement rides, interactive brewery exhibits and trade exhibitions,
- Gala and evening concerts featuring local talent alongside international rock, pop and electronic acts,
- Competitive contests such as “King of Beer,” “Goddess of Joy” and bikini model competitions.
Traditional Customs
- Plastic beer bag tradition—a lightweight carrier for fresh pints developed in the early 1990s and now a cherished ritual.
- Artistic parades with giant floats, cultural performances and carnival-style displays.
What to Expect
- Dates & hours: Daily from 10:00 AM to 10:00 PM,
- Venues: Golden Sands Beach Beer City, Laoshan Century Square Beer City and Qingdao Old Town Festival grounds;
- Admission: Free entrance; VIP tasting salons, amusement rides and specialty workshops may carry a nominal fee;
- Getting there: Qingdao's metro, bus and taxi network serves all venues; free extra buses run during peak festival periods;
- Arrival: Most international visitors fly into Qingdao Jiaodong International Airport, 39 km from downtown.
Conclusion
Over three decades since its inception in 1991, the Qingdao International Beer Festival has grown from a local brewery showcase into Asia's largest beer celebration, blending historic brewing traditions with global innovation.
Its mix of cultural performances, culinary delights and interactive competitions offers something for every visitor—whether you're a seasoned beer aficionado or simply seeking a memorable summer getaway. Embrace the festive spirit, explore Qingdao's scenic coastline and raise a glass alongside millions of fellow enthusiasts to celebrate the city's legacy as the Beer Capital of China.